Nursing home employees in New Jersey have launched a campaign informing the public about the rate of bed sores in patients residing at Omni nursing homes. The campaign includes TV ads, radio ads, Google ads, a mobile billboard and a website dedicated solely to informing people of the poor care provided at these homes.
In recent years, Omni nursing homes have been reported to have the worst bed sore rate in New Jersey, and one home in particular, 45% of short-stay residents had bed sores. Due to the severity and possibly deadly side effects of bed sores, this rate is simply unacceptable. Though the care provided is lacking, supplies are limited and homes are often times understaffed, the profits are not. In the past four years alone, Omni executive Avery Eisenreich has earned a personal fortune of roughly $33 million.
You can visit the website online here.